Insta360 teases Luna, a Leica-co-engineered dual-camera handheld that’s looking right at DJI’s Osmo Pocket

Insta360 spent its CES showing what’s coming, not what’s shipping. At NAB this week the company teased Luna, a new product line confirmed to be a handheld, dual-camera, gimbal-stabilized vlogging camera, directly aimed at the territory DJI has owned with the Osmo Pocket 3 for two years. The CEO put it plainly: “It’s definitely not just another pocket camera.”

The teaser image shows the silhouette of a roughly Pocket 3-shaped device with one important difference, twin lenses. The dual-camera setup, Insta360 has said, isn’t a 360 capture pair; it’s a primary wide-aperture lens and a secondary lens, the function of which the company is leaving deliberately ambiguous (continuous zoom optical pair? reframable cinematic two-shot? portrait/wide selectable?). All three are plausible based on what Insta360 has shipped before, and any of them would change the handheld-vlog category.

The other tell is the Leica branding, which is on the demo unit Insta360 is showing in private at NAB. Leica’s Summilux lenses already sit on Insta360’s flagship 360 cameras; co-engineering a handheld with Leica’s name on the front means the optics are real, and means Insta360 is betting on a price-point above the Pocket 3’s $519.

What we don’t know: the launch date, the price, or whether the second lens is what we think it is. NAB has historically been Insta360’s announcement venue, not its launch venue, expect the actual reveal at the company’s annual event later this year.

T3’s full Luna coverage from NAB is here.